Press

Design stronger identities with bespoke fonts

Prototypo is the first web app allowing people to create unique identities with bespoke fonts.

Creating custom fonts has never been easier

A custom font conveys a company’s heritage and values. It is a priceless investment lasting the brand’s lifetime. The web application Prototypo gives the ability to create custom fonts and export them to use everywhere (desktop applications, websites…).

After choosing one of the four templates available (designed by the international foundry Production Type) users can design their own font by moving over 30 sliders (x-height, curves of the serifs, width…). The changes apply live to each character of the Latin alphabet.

Thanks to its “Glyphs individualization” and “Manual editing” features, the app gives users a high degree of customisation. Prototypo allows them to create a fully functional font without using any other software.


An outstanding technology

Based on the parametric fonts technology that uses algorithms to generate letters, Prototypo automates the repetitive tasks specific to type design.

Beyond its primarily “web-app use”, Prototypo’s engine has an infinite range of applications. Think shop windows that react according to the movements of passers-by, data visualisation that mixes info and text or websites with readability and accessibility enhanced for visually impaired people.

Creating intelligent fonts capable of fitting all types of uses and media is now a reality.


A constant pursuit of improvement

In June 2017 Prototypo sparked a global excitement, turning the latest Google font, “Spectral”, into a parametric template. This first ever parametric Google font is now exclusively available in Prototypo.

Other significant additions are under development, including a parametric fonts builder that will let advanced users create their own font template. A Cyrillic alphabet adaptation will be released by the end of the year.


About Prototypo

Created in May 2013 in Lyon — France, Prototypo gathers a team of experts in type, graphic design and code. Its unique font creation service is used by more than 35K designers coming from over 130 countries.

P.S.: If you want to use the live-tester on your blog, feel free to use the iframe:

<iframe src="https://iframe.prototypo.io" width="720" height="370"></iframe>

 


Press contact:

Yann Guillet | [email protected]


Show time!


A quick demo


Downloadable assets and documentation


They talk about Prototypo

Smashing Magazine
EN – How New Font Technologies Will Improve The Web

It’s Nice That
EN – Augmented, responsive typeface for Artists & Robots

Wired
EN – Creating a designer font is time-consuming and difficult. This French startup has made the whole process as simple as a couple of clicks

Fastcodesign
EN – Prototypo offers graphic and UX designers more control over choosing and customizing typefaces

Design Taxi
EN – The Parametric font technology enables designers to develop unique identities thanks to bespoke fonts

Domestika
ES – Características son fácilmente manipulables gracias a la automatización de procesos de diseño tipográfico, permitiendo a los diseñadores crear variaciones completamente personalizadas

Forbes
EN – Vive Le Startup: 5 French Companies Leading A Tech Revolution

Siècle digital
FR – Par le passé, les fonts créées étaient statiques et ne se pliaient à aucune tentative de modification : ce n’est plus le cas aujourd’hui

Awwwards
EN – Customize and export fully functional fonts, not just prototypes

Invision
EN – How Prototypo simplified their web app

Creative Bloq
EN – Prototypo provides accessible tools that creative can use to style bespoke typography

Ideafixa
BR – Esse site permite que voce faca sua fonte em alguns segundos

Graffica
ES – La nueva versión de Prototypo permitirá una mayor personalización de las tipografías

Slanted
DE – Wolltest Du schon immer mal Typedesigner sein und genau DIE richtige Schrift für Dein nächstes Projekt kreieren? Dann ist Prototypo was für Dich!

Stratégies
FR – Prototypo révolutionne la typo

The Next Web
EN – Creating intelligent fonts capable of fitting all types of uses and media is now a reality

Mashable
EN – Prototypo will let anyone design original fonts

Wired
IT – Prototypo, l’evoluzione della tipografia

Gigazine
JP – このフォントは数回のクリックだけでオリジナルのフォントが作れる「Prototypo」で作られた初のGoogleフォントとなっています